Since last March 30 was made official on Facebook timeline for all fans of Facebook pages, while many users have taken to dislike having to migrate to this new aesthetic, we must say that in terms of image is very rewarding enterprise .
The cover image
Like the profile picture, this image can be used creatively. For example to place the panel on the campaign to be taken at the time, to promote a new product or simply to a text message in a different way. It is without doubt a way to customize the page giving you a different value. With this now we can leave the profile picture only for our logo.
Slices
They now have a better position highlighting in size and location. For example, before we were forced to use a maximum width of 520 pixels, we can now use up to 810 pixels and we do not have the menu on the left of the previous design, this helps to make a more horizontal and we miss having to make slides to scroll. The only downside is that we have no one to welcome pages, this letter served as a page and / or as an invitation to participate in a contest or event.
Featured Publications
You can give priority to some publications, giving the entire width of the page and not confused with others. The images are also posted better sized in comparison to those seen in the general of our Facebook wall.
Milestones
As the Timeline itself is a timeline, we can add items or publications of events that occurred prior to the existence of Facebook. Coca-Cola is a great example, we can see even from stories set in the nineteenth century.
Recommendations for a good use of Facebook PagesLike any medium, you must create a strategy to give personality and a maintenance plan, but above all give measurable goals, either by number of likes, viral effects, number of visits, etc..Facebook pages can work for almost every kind of business, you only need to focus and not want to post anything.It is advisable not only post topics related to the product or service offered, for many this may sound ridiculous and fruitless but this medium is ideal for creating a relationship with your tastes in common consumer. For example, if you sell house paint could post an article related to techniques of painting or decoration fashion trends.As the number of publications per day or week will depend on many factors and our publishing plan, I have seen from those who post every 15 minutes anything other than just postean something every 15 days. It is advisable to publish only what is relevant or what generates loyalty, beyond the amount is about quality.The pictures always of good quality publication that is Facebook who the reduced and compressed.Naturally attracts followers from family and friends, asked to recommend the page to your contacts, after 1 or 2 months of this investment in online advertising.
Educate yourself well since the market find different costs per click and see how many fans want to accomplish with your investment. Remember that online advertising is cheaper and more focused than that offered by other traditional means.The difference in what you can do on Facebook vs. your website is on conversions, ie the number of comments and likes to get in each issue, and not only is the amount of visits you have but what people do and say in what you publish.Constantly reviewing what users say about what you post and respond in times of need.
